The new Graff Tilda’s Bow collection celebrates eternal love and family bonds. Exclusively at the Art de Suisse boutique in Karlovy Vary.

February 16, 2026, London – The jewelry house Graff unveils a new campaign for its iconic Tilda’s Bow collection. The symbol of a perfectly tied silk bow comes to life as a poetic expression of eternal love and the strength of family bonds. Each piece of jewelry, including necklaces, earrings, bracelets, rings, and watches, is defined by precisely tied lines and set with extraordinary Graff diamonds. The collection is the result of the work of master jewelers in the brand's ateliers. Each interpretation appears fluid, light, and organic, with unfolding ribbons creating an impression of movement, while loops and curves capture light in the brilliant reflections of diamonds. Tilda’s Bow jewelry is designed as timeless treasures meant to be worn every day, cherished for a lifetime, and passed down to future generations. At their core, they combine respect for family legacy with an awareness of the future. The collection's inspiration from family ties is deeply rooted in the very identity of the Graff house, which remains a truly family-owned business to this day. The company was founded in 1960 by Laurence Graff OBE and is currently led by CEO François Graff. Three generations of the Graff family ensure the continuity, integrity, and long-term vision of the brand.

Anne-Eva Geffroy, Design Director of Graff, states that the silhouette and emotion of Tilda’s Bow continue to inspire them. Their designs are constantly evolving from classic forms to modern and minimalist interpretations, including models set with rare yellow diamonds and colored gemstones.

The central visual of the campaign presents the new motif of the collection. A necklace, earrings, and ring in white gold display a layered ribbon loop elegantly drawn to one side. The surface is adorned with diamonds totaling over 22 carats. In another interpretation, the bow takes on a striking and almost sculptural character, with the necklace and earrings tied into a bold knot with cascading ends set with drop-shaped diamonds and complemented by a ten-carat solitaire ring of the same cut.

Another design offers a more delicate and subtle aesthetic, where thin strands of white gold create double bows set with baguette and round diamonds, exuding exceptional elegance and lightness.

The pinnacle of the high jewelry collection is the Tilda’s Bow set anchored in an extraordinary composition of Fancy Intense Yellow oval diamonds. The sunny hues of the yellow stones contrast with more than 560 white diamonds, with the edges of each ribbon glowing with a line of yellow pavé. Another model features a double-strand necklace of round diamonds shaped into a voluminous asymmetrical bow with a central two-carat oval diamond, complemented by matching earrings, a bracelet, and an eight-carat oval solitaire ring.

The silhouette of the bow is a symbol of femininity, delicacy, and profound meaning, and has appeared in Graff's designs for over half a century. In the Tilda’s Bow collection, it has been reinterpreted for the contemporary era, with designers capturing the moment in which a silk ribbon is tied with love, precision, and masterful craftsmanship. The exclusive distributor of Graff Diamonds in the Czech Republic is the Art de Suisse boutique in Karlovy Vary. The Tilda’s Bow collection is available exclusively there.